Introduction

These days, the competition of fashion photography has increased a lot in Delhi and some other cities, now many children want to make photography as their career in India. Pitching is the most effective way to turn your passion into business growth. In the competitive world of fashion, standing out and convincing brands that you’re the right person for the job can make a significant difference in your career through pitching directly to brands.So let’s see how to pitch your photography to brands in 2024.

Discover your Brand Identity

To convince other brands, first of all you have to build your brand status, it is not necessary that you be an expert in it but there should be a sense of business skills or brand values, this will show you a level above the competition in the eyes of the client because no brand will give shoots to an unprofessional or semi professional , so you have to keep your brand presence absolutely professional.And this is the case when you know your brand well, what is your brand position, your unique values or differentiator, your brand persona, goals, target audiences etc., these things will decide whether your brand status is professional or not.

Ideal Client

Fashion industry is very big so it would be better if you decide beforehand what type of client you want to work with, what we call ideal clients. Ask yourself questions to find your ideal clients:

• Are you targeting high-end fashion designers, independent boutiques, or e-commerce brands?
• What type of visual style do your ideal clients prefer? Minimalist, vibrant, edgy, classic?Is their any synergy between our style?
• Who is the target audience of the brands you want to work with? Understanding their demographics and preferences can help you tailor your approach.
• What is the typical budget of your ideal clients for a fashion shoot?
• Are you focusing on local brands in New Delhi or are you open to working with clients globally?

According to your current situation and position, you can find your ideal client. You can find these brands from social media, events and shows, online marketplace.

Portfolio

Your visual resume is your portfolio. Make sure it features the finest of your work, especially those that relate to the company you’re pitching to. Provide a range of images that show off your adaptability and capacity to capture various moods and styles. Prospective clients are impacted positively by portfolios that are of a high calibre, coherent, and organised design.

How to build Portfolio?

Personalised Pitch

Now this remains the most important point of this blog, Personalised pitch means you have to know what the brand needs, what are its shortcomings and how can you fulfill it. Therefore, before pitching any brand, do a thorough research about its history, note down its positive as well as negative points, then know the market trends and then finally see that how you can make a difference with your unique services. After doing all this analysis you can prepare a personalised tailored pitch.

Tips:

• Personalised Introduction: Mention why you are interested in working with them and how you discovered their brand.

• Relevant Portfolio Samples: Showcase previous work that aligns with their style and needs.
• Creative Ideas: Offer specific concepts or ideas for their upcoming shoots.
• Benefits: Explain how your photography can improve their brand image, attract their target audience, and drive sales.

Follow up

The single biggest mistake in pitching is not following up, you will have to frequently follow up your pitch until you make it yourself. You will have to pitch every week or 2 times a week like shamelessly, if you want then you can take help of AI tools which will help you in setting auto follow up so that no follow up is missed.

Popular Mediums for Pitching :

• Email
• Social Media
• In-Person Meetings
• Phone Calls
• Decks and proposals

Conclusion

It takes strategy to find the right client for a fashion photography brand session. You must recognise potential customers, grasp your own style, and articulate your worth. You can target companies that complement your skills and aesthetics by identifying your specialisation, developing a complete ideal customer profile, and performing extensive research. Your chances of success will increase if you customise your pitches to each client’s unique demands and establish enduring partnerships through persistent involvement and networking. By being persistent, creative, and competent, you can draw in and keep customers who respect the distinctive value you offer to their business.